What is Studio Direct?
Studio Direct offers a seamless way for ClassPass users to purchase spots in your classes directly through the ClassPass platform. Spots in all of the classes on your schedule will be available for sale: those currently available on ClassPass as well as classes and spots not generally available through the ClassPass platform, including peak times.
(We recently tested this feature in New York City and over 40% of those who purchased classes stated they wouldn't have purchased otherwise!)
Open Access is now Studio Direct! At ClassPass, we run tests to ensure our features are easily understood, adopted and utilized. We recently tested a few names for the feature previously known as Open Access with our users to solve for the highest conversion rate. The name Studio Direct performed the best with our users, so we'll be rebranding this feature from here on out.
To learn more, contact our Partner Success team at firstname.lastname@example.org.